Why I will not be renewing my subscriptions to the iPad versions of The Western Mail and the S W Echo

The technical stuff

The editions for iPad use a standard PDF (portable document format) presentation and not a specially designed one for an on line edition, like the award winning Guardian iPad edition. The pdf simply reproduces each page as it is printed. There is no additional editorial or design intervention to present the information in a tablet/iPhone format. After page one, the pages are presented in a two-page spread: on an iPad you can read the headlines, but little else. To read an individual story the text has to be expanded – often very slowly rendered to be readable – and the text of the story will not be isolated from other text around it. If a story runs from say page one page to page four there is no dynamic link – you have to scroll through the pages

There is a mini-page view – so you can skip sport for example – and there is also a completely useless text page listing. There are no:

  • ways to search the edition
  • ways to search across editions or to link related stories
  • ways to save, bookmark or print an individual article
  • no way to tweet or send a link to an individual story. To achieve all these things you have to access the (still very poor to navigate) WalesOnline website.

Issues often arrive a long time after I would expect to read them ie with my tea at 7 AM. Even with high-speed broadband, downloading takes a significant time and is not carried out in the background automatically – as with other publications.

The application itself is buggy, the simplest action e.g. zooming or scrolling page, can cause a complete crash.

Technically this is an outdated and very poor implementation of the new technologies. Although none are perfect, there are plenty of high standard iPad newspapers to copy from!

The editorial stuff

iPad edition front pages The Western Mail

iPad edition front pages The Western Mail

The major editorial problem for these online editions is the way in which they allow the reader to make quick comparative judgements which are not so easy with the printed editions, even if you put them on a table side-by-side. As such it gives the reader the technology to understand just how poor the editorial content of both newspapers is.

SW Echo iPad

The iPad edition front pages of the SW Echo

The “homogenisation” of TrinityMirror Newspapers editorial is painfully plain to see in the digital editions. Although supposedly “the national newspaper of Wales” lead news stories in both newspapers can be same. In any pair of editions it is easy to find near identical stories reproduced with little or no regard to what should be differentiated readers. This is as true of national coverage as local.

In terms of assessing editorial quality and readability the digital editions make scanning articles oh so simple – on average I have seldom read more than two or three complete articles in any edition of either newspaper. Skimming takes longer with printed pages but it doesn’t mean that the editorial quality is any greater. Because the iPad edition is simply a rendering of a newspaper editorial choices become even more vivid and pronounced: take the B-list, personality-led, front pages of the Western Mail for examples. Or the massive second-coming headlines (usually followed by less than a paragraph of copy) front page screamers on the Echo. Neither approach is suitable for new media presentation.

In summary, and sadness, then

Perversely perhaps, one months digital editions have simply proved to highlight all the worst (rather than best, there must be some!) of the two newspapers. Yes, digital presentation is content, content, content. And here these newspapers show up very badly. But there is also sufficient experience now to know that simply delivering photographs of the print edition is not a digital edition. The Guardian and the Daily Mail have massive online presence in their web and in tablet versions because of the interaction of readers and the additional value that these editions can have over the printed page..

Sadly, online editions of tThe western Mail and SW Echo will do nothing to stave off the relentless decline of newspapers in Wales, and even more importantly, good reporting of life in this country.

If this was an end of first term report it would barely rate 3/10.

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A Welsh High Tea

This was written following a glorious September day. Sadly, it is now finished. You can either read it, or hear it.

A Welsh High Tea

A sunshine filled September day,
the dining room doors framing a view of a few fields
leading us to the expanse of sea that is Rhossili Bay.
The room filled to overflowing: standing on the deck, the grass,
against the field fence where the ponies graze.
Families – the sisters, nieces, aunts and uncles,
the friends from a lifetime of 80 years to the day.
Gathered for High Tea.

A much extended table laid with precision.
Competing aunties’ Bara Brith and Welsh cakes.
Tiny shells filled with lemon cream atop with raspberry, singular.
Sandwiches, definitely for an occasion,
narrowly cut, stuffed to overflowing,
trimmed of crust and neatly laid.
Remembered recipes of jam dipped sponge squares,
coated with coconut shreds,
finished with cherry jam and a cream blob.
Scones, by competitive sisters this time:
small and perfectly stuffed;
or ready to break yourself and indulgently fill,
with more cream and home made jam.
And, more, too much to see, too much to eat.
Celebration for every sense.

In the centre the cake, the birthday cake.
With the champagne, the wishes
“Penblwydd Hapus” by most,
plain “Happy Birthday” the rest.
But the “iechyd da” felt hollow even as our glasses met.
No shared joy blotted out unsaid thoughts.
We knew: no tea would ever be as bitter sweet,
however bountiful or lovingly made.
The sun would never fall on her so radiantly.
The wake, too soon it was to be,
would be no match for her High Tea.

Doreen Page 12 September 1930 – 5 November 2010

©Peter D Cox 2010 all rights reserved

Why we live in Cardiff: guest blog

This Guest Blog was requested by WeAreCardiff and appeared on their blog on August 27th 2010

Yes, I am still, frequently, asked the question by uncomprehending friends “why do you live in Cardiff?”. As a south Londoner (political history here), I migrated here via the very beautiful countryside of north Warwickshire.

My work as a consultant took me from the heart of England all over the UK, quite a bit of Europe and even North America. But I had a client in Cardiff that meant five years of staying almost every week at the Holiday Inn (now the Ramada); stays that included the delight of Michael Jackson’s suite. An artificial kind of “getting to know you Cardiff” maybe, but it planted a seed that led to me renting a flat for six months to work on a book.

Llandaff, one of Cardiff's many 'villages'

Then, much later, the suggestion to my partner that we try a year in a rented flat in Llandaff to see if we really liked Cardiff. A year after when we were being kicked out we had to decide: to relocate permanently or return to leafy Warwickshire. The decision was taken out of our hands when the house there sold and, on the same day we found a home in Pontcanna, we bought it. We didn’t know then that this was one of the most desirable parts of the city, and that we were surrounded by Welsh speakers and media personalities. As time went on, we met with like-minded immigrants, as well as delightful neighbours who had been in the area for 40 or 50 years. We tried, repeatedly, to improve our Welsh.

It took a while to get to know the extraordinary delights of the adjoining Pontcanna and Llandaff Fields

Llandaff Fields in Autumn

Llandaff Fields in Autumn

and the way they form part of the Bute Parks. The arrival of Dryw – black, four legged and a terrier explorer – accelerated our learning. However, we quickly discovered that many of the things we most liked about Cardiff were under threat. First it was Sophia Gardens – the city’s first public park – and the idea of giving a privately owned company a huge amount of public space in which to develop a commercial cricket ground.

Sophia Gardens in its glory days

Sophia Gardens in its glory days

The “Hit it for Six” campaign successfully fought off two major applications for development in this grade 2* parkland, but the promise of a “test match” and of some fleeting international exposure saw the council roll over like lapdogs and agree to the desecration of the park. An action that can never be reversed.

It became clear, sadly, that this was part of an ongoing process of degradation and development, usually claimed to be for “worthy causes”.

40 years of encroachment of the Bute Parks

40 years of encroachment of the Bute Parks

Each of these individual uses may have seemed to have some merit, but taken together they have added up to a 40% removal of public space from one of the country’s most important historic landmarks. Sophia Gardens was effectively finally lost when the cricket stadium was built, but we all thought Bute Park itself was untouchable. The allure of money from the Heritage Lottery Fund and weaselly words of support from them, enabled the council to build a new access road to enable it to undertake public events more easily. A 5000 people petition asking for a moratorium on development in the Bute Parks was dismissed in a council meeting in seconds.

At this point anyone would question why they would still want to live here. Now, there is as much to get angry about in Cardiff, as there is to enjoy.  As chair of Cardiff Civic Society, a charity not a political or single-issue campaign, I have a responsibility, not to be angry (well, not just angry) but to try to ensure that Cardiff’s historic past, and just as importantly, its future, is in the ownership of its citizens. Not, as so often seems, taken for granted by its politicians as their right to propose and dispose of at will.

We are coming up to an important time for those who make bad decisions: it’s the Welsh Assembly elections next year, council elections in 2012. It’s a good time to reflect on what has happened, and what we might want for the city in twenty years’ time.

Cardiff has the potential to be a fitting capital for the country where many of us still want to live. Indeed, it can and should be a world exemplar of many of Wales’ policies for the environment, sustainable economic growth, high standards of built design and caring for a remarkable and complex history.

It won’t be that in 2020 unless we, the people who have grown to love the place, make it so.

Picture by Adam Chard taken for WeAreCardiff

Peter sits on an access bollard by the new Bute Parks access road bridge: “its presence allows the noise, traffic and pollution of an arterial roadway into what was once one of the most preciously tranquil areas of the heritage park. The massive, industrial strength bridge (for 40 tonne lorries) has the design footprint of a monster and less subtlety than the second Severn crossing. It destroys something given in trust. It’s an irrevocable act of vandalism that history will join those who campaigned against it and roundly condemn as a folly of 21st century politicians seeking civic aggrandisement above civic duty.”

A personal view – looking forward to Cardiff 2020

This is a longer version of the article published by MyCardiff

Mermaid Quay

The Bay: Cardiff's attempt at a Barcelonaesque vibrant waterfront, with graceless, industrial estate architecture that is already dated, worn and well past its sell-by date.

He who rejects change is the architect of decay.  The only human institution which rejects progress is the cemetery. Harold Wilson, Prime Minister for a total of seven years and 279 days

The city is embarking – again, after an abortive start on Plan One – on the major exercise of deciding what it wants to be like in the future, stretching until 2026. And the “Local Development Plan” also has to explain how we are going to get there, no easy task. Mine’s easier: I have been asked for an opinion: “what would I like Cardiff to be like in 2020?”; I don’t have to be restricted by annoyances like projected population growth, a disintegrating environment, and the collapse of the market economy as we have known it. The future slate is clean, it can be what we want.

This kind of question usually predisposes that the future necessarily means change (bad) and that we don’t like – and should get rid of – what we’ve got.

On the first supposition, I am firmly of the Harold Wilson school of change: 40 years of working with organisations, managing change in its many disguises, has proven to me at least: change is inevitable, without it you die (institutionally, organisationally, physically – in the case of buildings and people).

What’s important is how you manage the change, whether you feel as an individual you have some control of the process. The most life-changing events can be managed, enjoyed, embraced, if one feels involved, a part of the event, not just a swept up bystander with others making the running. It follows then, that to welcome a new vision of our city, we must be an active part of that change, not let others – politicians, property developers, bankers – pursue their own agendas to their own benefit. For the reshaping of a city, we need its citizens to have the biggest, loudest, most effective voice.

When I ask people to name Cardiff’s great buildings the list is usually the same: the Stadium, the Millennium Centre, the ….. and the list runs out.

Well, for my money, I endorse every users’ perception of the Millennium Stadium as one of the finest in the world – as an experience. As a visual delight it fails: it’s in the wrong place, it can only be seen as the engineering feat that it undoubtably is from places few people go (try a boat on the river). It has absolutely no connection with its environment, its place. We can admire its existence, that doesn’t mean we have to pretend that it’s a great addition to the built landscape of the city. It is not.

And the Wales Millennium Centre fails to reach the highest goals of a landmark building for not dissimilar reasons. Compare and contrast it with a Stirling Prize short-listed building by Zahad Hadid the architect who was run out of town by vested interests, a rabid national newspaper (no names) and petty minded parochialism of the nastiest kind. The WMC is – like the Stadium – a huge success for what it does, not what it is. We are, like obedient pets, grateful for what we have. But as, presumably grown up sentient human beings, we have a right to be disappointed in what should have been.

As for the past: I have a developed aversion to bulldozers, perhaps it was living in Birmingham in the 60’s seeing a ring road carve the heart out of the city, or working in Plymouth and experiencing the – probably well-intentioned – razed city centre, flattened in a way Nazi bombers hadn’t completed and covered, with no doubt scarce resources but limited imagination, a post-war vision of concrete inhumanity and greyness. Cardiff has mostly escaped such wholesale slaughter of its heritage, though the city council continues to plunder the assets of its heritage parklands, school playing fields and public spaces.

Mostly it’s the industrial past that has gone. The dock lands have been barraged to make a  feeble, Barcelonesque imitation of a waterfront. Where there were industrial buildings we now have a sweeping motorway of urban road (with more traffic lights than any other road in the world I am certain) going from nowhere, to nowhere, and lined by some re-used buildings, but largely identikit housing of the worst kind.

The growth of Cardiff as a city is so recent that most of its heritage buildings are Victorian. Thankfully, organisations like the Victorian Society, have helped to ensure that this heritage has largely been kept intact. The Cathays Park civic buildings complex is something of which every person should be proud. Just remember that it, and the city’s other fine buildings and parks, were built from the profits generated by the labour of those in the coal field valleys. We need to consider how to best repay that debt: how much of the future of Cardiff 2020 should actually be in the city itself?

What of this past should we try to emulate in 2020 and beyond? I think this city is most successful when it is like a village: a core of public buildings and open spaces, shops, services, places to work and live. All within walking or cycling distance. I live in Pontcanna which has exactly that and more. Guess what, it’s desirable (for which read expensive). There are other places like it, and together they make Cardiff a set of connected villages around the core of the city. That’s what has happened, perhaps we should make more of it, more like it. The future means thinking about those areas of Cardiff that have been developed without thinking about some of these key essentials, or where we may be trying to remove them – taking away existing green spaces for schools for example. Everywhere, and everyone, has a right to the best built environment even if we failed to provide it in the first place.

Where necessary housing development takes place we should be ensuring that the developers meet the real social cost of their schemes. I don’t mean just a cheque for so-called “106” schemes. I mean properly designed developments to include public spaces, properly maintained, with viable transport in place, and public services. If that means building a school, health centre, bus stops, cycle paths and shops before the houses, so be it. For too long developers have reaped the benefit (profit) of the housing boom, largely at a direct cost to the wider community in providing (often badly as a result) the infrastructure for living that is needed.

We will certainly see fewer people in 2020 commuting to work: carbon reduction will necessitate this, the development of technology will facilitate it, profits will drive it. We all know cars will be used less, we just don’t like doing it. In Copenhagen 36% of traffic is bicycles, it’s a target figure that Cardiff could match, with a fitter population and a more pleasant place as bonuses.

And by 2020 much current building may well be at its replacement lifetime: the shocking housing developments we are now throwing up will have a short life span thankfully. We need better designed communities that are sensitive to the environment of a “One Planet, One Wales”, and meet the needs of real people. No more reduced size furniture to fit reduced size living spaces. Sixty years ago we built homes fit for heroes, now we should build homes fit for people.

Perhaps, and perhaps this is wishful thinking, we could be building a city that looks like the 21st century and not some pastiche of the past, or gerry-built identi-kit factory warehouse architecture that we seem to have excelled in recently. This would demand that we take as much concern about the aesthetics of the future of Cardiff as we try to take in conserving its past. Excellence is not necessarily more expensive. But it is the bedrock on which our forefathers built Cathays Park and if, in the future, we want our great great children to admire our efforts, this is one big lesson to learn from the past. Excellence is a word to be attached to few modern buildings in Cardiff today. We must do better.

So in the future much could be just the same: fine heritage buildings, magnificent heritage parks: a place where heritage lives. But only if w what e take robust steps now to ensure that happens. The pressures to destroy nearly always outweigh those to conserve.

To be more demanding we must be more involved, stop letting others decide. In an era where public disenchantment with ‘the powers that be’ is rife, where politicians think election is a ticket to power not responsibility, where consultation means being told will happen, it is difficult to be heard and feel that a voice has an impact.

I want Cardiff 2020 to be the best of what we have, and the very, very, very best of what we can have. We can have that, but only if we first have a voice extolling a vision of a future for its citizens and not vested interest.

Peter Cox moved his management consultancy business to Cardiff after emigrating here 15 years ago: it became a Wales Fast Growth 50 Company. He was a board member and trustee of Cardiff’s Chapter Arts Centre for seven years and its chair for two, putting in place its recent, £3.5M, RIBA award winning, refurbishment. He is now chair of Cardiff Civic Society which has recently prepared a response to the Cardiff Council plans for a new Local development Plan. He writes here in a personal capacity.

BBC to give Cardiff’s planning woes a very public airing

Ok, so planning’s not sexy. But it is important and I frequently bore on about it: lately the focus has been dodgy Cardiff Council planning decisions (again) and its Deposit Local Development Plan.

The BBC has taken on a big task to make these subjects fit for human consumption with a 30 minutes long Week in Week Out on Tuesday 23th March (10.35pm BBC One Wales only). Judging from the length of time it has been in preparation, and the care involved (a view based on the endless requests for documentary proof and evidence that have come my way daily for the past two months) I suspect it’ll be a pretty robust analysis.

I’ve had no preview, of course, but I can make some pretty shrewd guesses about the areas that are likely to cause acute embarrassment to Cardiff Council.  The program’s title “Starbucks and stadiums” gives a bit of a clue: might the programme question the city’s relentless drive for more city centre shopping “experiences”, mega-sports-stadiums, and high-rise flats for the (until the recession) upwardly mobile? And does it have a robust and delivable plan for Cardiff’s housing, employment, transport etc in the future?  If it addresses these issues, it will have plenty of ammunition: from politicians who decry the destruction of local communities like Butetown, to academics who question the wisdom of a continued growth thrust in these economically constrained and ecologically threatening times. The programme blurb asks the question: ”who’s benefitted from it all?”

Our council leadership argues that international sporting events are vital to the city’s economic well-being. They are prepared to sacrifice huge sums of taxpayers money and held-in-trust resources like its heritage parks, for kudos and at best, arguable economic benefit. The most recent example concerns Cardiff City Football Club: given land to enable it to build a new stadium, it blithely flogs it off to pay overdue VAT and national insurance. What possible public gain is that – taking ratepayers money to give to HMCR to bail out poor management? It’s a very poor way of developing long-term employment except for a few rich footballers and their board members.

Employment is one area where the council has been under serious criticism from WAG’s planning inspectorate over the Deposit LDP. This document is supposed to set out the plans to support the longterm vision for the city. Cardiff Civic Society (interest declaration, I’m its Chair) warned the council more than a year ago that its approach was flawed and didn’t follow the guidelines. Last year we further contended that it was “unsound” in six areas, housing and employment among them. I know that even more expert, and you would have thought influential, voices were saying the same thing. The council chose to ignore all the warnings and deposited a complete nonsense of a plan that has been forensically dissected by WAG.

I expect on the tv that council leader, Rodney Berman, will trot out his already rehearsed defences: I’m guessing the words, of course, “the LDP idea is flawed” (how come all councils in Wales helped to develop it then?); “WAG is forcing us to build on greenfield sites” (no, it’s saying you have no evidence that you can avoid building on greenfield sites – the whole point of the plan!); “it’s an affront to democracy” (this from the council that consulted 123 citizens over the plan asking them questions no one could reasonably answer); “the Inspectorate won’t tell us what to do with the plan” (oh, they have and you’re very aware of the alternatives, all of them embarrassing and shameful in terms of the cost that has been wasted).

Two days after the tv programme the full council meets to decide what to do with the LDP. Frankly, all and any option is bad for Cardiff. To go back to the drawing board means a planning hiatus, massive embarrassment for politicians, a huge waste of money, and serious questions about council officers’ and members’ competence. To trudge through public hearings where the council attempts to shore up a totally flawed structure with ‘new evidence’ will simply expose even further its paucity of robust, creative solutions for Cardiff’s’ many problems. And it seems that at some point the inspectors’ patience might expire and they declare it unsound anyway.

Strangely, it may turn out to be good for Cardiff in the end. What the programme might demonstrate is how, for so long, the city has depended on a self-generated aura of ‘capital city-ness’ and that big, brash, often violent planning solutions will succeed. The “we’re not afraid to make difficult decisions” mindset of minor dictators.

Like many people, I think Cardiff needs to take a long, hard, painful look at itself. It needs to question the quality of its decision making, the ease with which it has accepted assertions (like long-term benefit from sporting events) as though they were inviolate facts that would survive recession and global warming. It needs to engage with its civic society (and maybe even its Civic Society!) in a meaningful way so that communities in Butetown, Whitchurch, and Ely and elsewhere might once again be connected.

A local development plan might seem boring, but it’s actually, when used with skill, imagination and vigour, potentially a way of mapping a better future for us all – not just a few.

Now if next week’s half hour on BBC Wales manages to make some of that sound interesting then it will be worth this year’s licence fee.

Cardiff’s Local Development Plan: dead in the water?

Report by Civic Society on Cardiff Council Deposit LDP

Report by Civic Society on Cardiff Council Deposit LDP

Cardiff is in the final stages of deciding the shape of the city for the next 15-20 years seeking approval of its “Deposit Local Development Plan”. The next stage in the process is supposed to be consideration of the LDP by a WAG appointed Inspector to judge its soundness.
Into the arena steps WAG planner Mark Newey who has apparently told the council to drastically revise it!
As one of the team that helped Cardiff Civic Society submit a coruscating response, I am overjoyed that the council’s flimsy, shallow, unstrategic apology for long-term planning should be shown up for what it is: a high sounding – and perfectly commendable – vision that lacks any real evidence based delivery mechanisms. CCS found that it was ‘unsound’ on six grounds.

The Cardiff Civic Society believes that the process of developing this LDP has been followed in accordance with the guidelines: its implementation however has been unsound leading to inadequate policy formulation. Whilst the CCS concurs with the vision section of the LDP, our mapping of policy proposals onto that vision reveals patchy coverage and this leads, inexorably, to inadequate and inappropriate proposals.
We conclude therefore that the plan is unsound and thus has to be rejected in its entirety.

Mark Newey states:

There is a fundamental issue regarding the ability of the plan’s strategy to deliver the vision which presents a significant degree of risk for the authority if not addressed prior to submission stage.
“In summary, while the vision sets out a clear position to enable Cardiff to play its role as a European capital city, the LDP strategy does not deliver the council’s own vision, nor does it adequately reflect the evidence base. The degree of concern is significant.”

In an interesting presentation (Delivering Spatial Planning) that Mark Newey prepared, he set out very clearly – it seems to me – the way the new LDP process should work. It’s littered with phrases like: community consensus; interest groups; opportunities; focus not on objections but issues; addressing cross boundary issues; adapt to change; holistic evidence base; grounded in stakeholder/community involvement. I could cite many more areas he says are needed to be addressed and where CCS found that Cardiff Council had, quite simply, failed to understand, address and reach agreement.
It makes me wonder how the Council is going to get itself out of a very large hole of its own making. Will the Deposit LDP even go before the Inspector in this state in the light of the WAG objections?
I hope not.
Now, perhaps the council could get off its arrogant high-horse, and sit down with organisations like Cardiff Civic Society and create a visionary, viable, and deliverable strategy for the nation’s capital city.

Victorian Society in Cardiff goes afloat

Restored Brecon Canal basin

Restored Brecon Canal basin



Like lots of such organisations, The Victorian Society in Cardiff is a bit hid under a bushel. There’s a very English centric website but nothing for Wales – so news of events depends on emails and circulars. This one is particularly interesting and they seem to welcome ‘outsiders’.

A talk on Canals at Theatr Brycheiniog, lunch at Tipple’n’Tiffin and a canal boat trip on the Monmouthshire and Brecon canal
on Monday 21st. September

Graham Bailey, one of our members, has very kindly offered a talk on ‘Inland Waterways-Conserving Our Heritage’.
Graham was Conservation Architect for British Waterways for 10 years and is particularly interested in how the significance and unique character of the waterways can be conserved. We have an extensive inland waterway heritage but it is constantly under threat.
‘In spite of the competition from the new railways (of the mid nineteenth century), many canals continued in commercial use for another 100 years and indeed some canals can be considered truly Victorian’.
You may wish to gather for coffee in the Tipple’n’Tiffin, Theatr Brycheiniog, Brecon at 10.30 am. I have booked the Studio at the theatre from 11.00 am until 12.30 pm for Graham’s talk. Then we will have a pre-booked lunch in the ‘Tiffin’.
The menu choices are;
Moroccan Spiced Chicken on Mixed Pepper Cous Cous
Spanish Style Pork & Chorizo on Pilau Rice
Bangers ‘n’ Mash or vegetarian if required.
followed by Apple Crumble or Lemon Tart.
At 2.30 pm we will board the canal boat at the wharf outside, for a 2 hours + trip along this famously beautiful canal. On our return journey we will have a cream tea.

The cost for the day is £23 to include main meal and pudding, talk, hire of studio space, canal trip and tea on the canal boat plus the usual administration costs (of postage, photocopying and stationery).
Coffee/tea/etc. in the Tipple’n’Tiffin are additional.

A reminder of forthcoming events;
Radnorshire on 17th.October. Member’s contributions event in November.

Please complete the booking form below and return with your cheque to Elaine Davey, 37 Romilly Rd., Thompson’s Park, Cardiff CF5 1FJ (02920387384) by 12/09/09. If you require a receipt/map-please send an s.a.e.